It’s Just Business.

Believe it or not, Craft Beer, or the very business of it, is just like any other business.  It’s sole purpose is to create profit through the production of successful products.  It is not there to make friends with everyone it meets along the way.  It will however make friends along the way, but not in the way of ‘Hey, this is my new DIPA, buy it and I’ll be your friend forever’ It does it by saying ‘Hey, this is my new DIPA, buy it, enjoy it, and then I’d like you to buy the rest of my beer’ Which of course, is exactly what you do.

You do become friends, but at no point during this process does it permit you, or anyone else for that matter, to claim any form of ownership of the brewery, business.  However, the merest of contact with the beer turns instantly into perceived ownership.  You’ve touched it, held it, tasted it.  The haptic sensation of holding the beer in your hands, it’s yours, or at least you think it is.

The successful brewery, which it is now, as you’ve drank all of their DIPA and moved on to the rest of the range, is turning a massive profit and generating some interest from who you may perceive as being outsiders.  Which of course they are not.  They are people from within the same industry, who see your favourite new brewery causing a stir by producing some great beer, and like any savvy businessman, they want a piece of it.  The equally savvy owner of your favourite new brewery sees this as a potential for investment, a way to further improve his product and expand the brand he has worked so hard to create.

Now, he can do one of two things, reject it or take it.  Rejecting investment can be detrimental to your business, however, it could earn you some further respect from your hardcore fans who have stuck by you throughout your growth.  This respect is good, however, respect alone cannot make your business profitable.  Investment and future growth will make your business profitable.  This growth, however, can only be achieved if your product is good and you have loyal fans to support your product.  Now you can see it all needs to come together, or at least in the following order; good product, loyal fans, investment and future growth.

Your loyal fans may end up criticising your decision to expand, they shouldn’t though, as truly loyal fans should welcome and embrace this investment and see it as an opportunity for you to grow and fulfil your dream as a successful brewer, businessman. In return for their support, you will continue to produce great beer that will continue to be loved.

There are of course other forms of investment, including crowdfunding.  This is a great way to draw in funds from eager fans willing to donate generously to your cause.  It’s a great way to achieve that short term goal which will assist the growth of the business.  It will also bring your fans closer to your business and its development, thus solidifying its place in the market.

What crowdfunding lacks however, is the financial clout and potentially limitless expertise and knowledge that only experienced and seasoned investors can bring.  Another thing that crowdfunding can lack is the potential to spread your brand and its products to a larger market.  The large investors however, are professionals at this and your product could literally be catapulted into areas of the market that would previously have been beyond your reach.  Areas of the market where people still respect good beer, but are not caught up in the politics of what may or may not be craft.  They just want good, reliable, consistent beer that satisfies with every sip.  Something that your favourite new brewery is good at and will be even better at once it has a little injection of investment from the correct place.

There is another issue with crowdfunding.  It is as follows, ‘why should you invest in a company that is quite clearly profitable, and why aren’t they using their own profits to develop their own business?  Usually a profitable business develops itself by reinvesting its profits to further increase its growth.  So why would it need crowdfunding?

In addition to the above forms of investment, there is another option.  The owner of your favourite new brewery could approach the investors on Dragons Den.  If you saw your favourite new brewery on Dragons Den pitching for an investment to fund larger premises, which would allow for an increase in brewing capacity to keep up with demand, how would you feel?

There is one more thing to consider too.  Put yourself in the shoes of your favourite new brewery.  You’ve worked hard to set up your own business, created some amazing products and have amassed a base of loyal fans.  All of which hasn’t gone unnoticed and some pretty keen investors are on your tail.  What would you do?

 

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Through The Grapevine

With their initial crowd funding target of £35,000 now making its way into the history books, Crossed Anchors Brewery have completely surpassed all their expectations and are now a fully up and running 6 barrel brewery.  And with two awards under their belt, the future’s looking promising.

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At the launch party, a good number of the invited investors came down to find out exactly what they have helped to create, and of course to sample the resultant beer.

In their home at Exmouths Grapevine, which also incorporates Ruby Burgers, the three are a trio which offers everything.

Arguably the best burger joint ever to grace Exeter, Ruby weren’t a slouch when it came to beer either.  Prior to their relocation, I knew of no other restaurant to offer Brooklyn Local 1.  And I’m yet to find another, although, I do wonder where all THAT beer went after the move?

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The Grapevine itself is a fantastic pub, a proper pub.  With a good selection of cask beer, and a worldwide collection of bottles, you’ll be hard pushed to find something that won’t satisfy.  On the bar today were two of Crossed Anchors offerings, Cascade SMASH Hopburst and Weisse Guy.

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However, I was going to be drinking these from a different set of casks, namely the gravity casks in the brewery itself.

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As Adrian receives his dose of Billy banana and Charlie clove, in the form of Weisse Guy, I’m instantly surrounded by an aura of Cascade aroma that’s just erupted from the slightest tweaking of the SMASH’s tap.  It’s incredible, and it doesn’t stop there, I can feel the beer fizzing and tingling away along the sides of my tongue as it’s wholesome 3.8% wriggles its way deeper.  This beer is fantastic, I think I’m gonna need a refill pretty soon.

Back in the pub, Paddy and Olly make their speeches, mainly to thank the people who have put in a lot of effort to help them get where they are today, and also to thank their wives for putting up with their endless beery wittering.

But, at the end of the day, just look where that support can get you.  And you can do your bit too, by either visiting The Grapevine to sample some brewery fresh beer, or grab some bottles from various local suppliers such as Hops & Crafts, Darts Farm, Greendale and Joshua’s.

And watch out Bristol and Plymouth, the Anchors are coming for you!

Hops & Crafts, Exeter’s newest bottle shop, is now open for business.

Situated in McCoys Arcade in Fore Street, alongside a wide array of local independent traders, the shelves are primed, ready to quench the needs of thirsty Exonians with a battery of craft beer and local ales.

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With the unfortunate departure of Whistle Wines from Queen Street earlier in the year, Exeter City Centre was crying out for a good bottle shop, and Hops & Crafts has filled the void with an outstanding variety of offerings from the likes of Beavertown, Siren, The Kernel and many, many more; Some of which are unfamiliar to me, but no doubt, in time, will become less so.

But what I really wanted to know was, just how did Exeter become home to this bijou beer boutique?

Being one of the first customers through the door on opening day, I was able to quiz the proprietor, Chris Harper, to get a little insight on his beery journey from Fort Collins, Colorado, all the way to Exeter.

My taste for craft beer developed whilst living in Fort Collins between 2004 & 2012, this was when a microbrewery was a microbrewery, and not craft. When we arrived in Fort Collins there were five breweries.  This number had increased to eight on our leaving, but now the total amounts to more than a dozen!

On top of the breweries, the local taprooms also played a part in the huge beer culture in the area. Feeding the locals with all the knowledge and the beer that they craved. These became the destination of choice when you had guests from out of town to entertain or where you went any day of the week to try some new project beer the brewers did just for fun.

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My love for Belgian beers started in Fort Collins too, at the hugely popular hometown brewer gone rockstar big – New Belgium Brewing Co.  A brewery who exclusively brewed Belgian style beer, but their range has since expanded to include various other styles too.  

So if you couple all of this, to the classic American liquor stores where you could go in and choose from dozens, if not hundreds of beers, then you’ll see why I felt like Exeter was a let down in the beer department.  The problem I had with the local beer was that it just wasn’t what I was used to, and although I did eventually begin to appreciate the traditional ales, I never found anything that I truly loved.

It is somewhat of an understatement to say we were spoiled for choice in Fort Collins and since moving to Exeter I had been longing for a better selection of good beer.

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During a cycling trip to Belgium in 2013, where I brought back far more beer than I could actually carry, I discovered that the so called ‘special’ beers, that commanded a premium at home, were available in pretty much every convenience store and at normal prices too.  This was fantastic, however, once again, I knew I was ruined on British beer.  

I knew there was room for improvement, and after sampling some Magic Rock and Wild Beer at the Beer Cellar, my eyes were opened to the other side of the British brewing industry.  The Beer Cellar may only have been host to four taps and a few bottles, but, I knew there was hope.

I’ve never considered myself the entrepreneurial type, but after dwelling on the thought of opening a bottle shop, I decided it was time to put my videography background on the back burner and concentrate on this new venture.  The idea was stuck inside my head for a long time and when I eventually pitched it to my wife, she embraced it and said I should do it!  

After completing the course to obtain my Personal License in July of this year, things came along nicely, right up to the opening of the shop last Friday.

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The response prior to opening had been fantastic, and I’m looking forward to seeing how it all develops.  I just hope the brewers and distributors will acknowledge that there is a population south of Bristol who likes good beer, and when they do, I’ll be a lot better off and have a lot more to offer folks like you!

So, come on people of Exeter, the next time you’re in town make sure you head down to McCoys arcade, pop in to Hops & Crafts and stock up your beer cupboard with something a little different.

Follow Hops & Crafts on Twitter here.

Or visit their website.